Morphe cosmetics / brand analysis + mini rebrand / 2025

A strategic brand analysis and mini rebrand for Morphe Cosmetics. The intent of this analysis is to create a cohesive identity that speaks to real artists and self-expression. The “redesigned” logo and refreshed color palette was carefully selected to align with Morphe's values of transparency and inclusivity, ensuring that the new look feels both bold and approachable. This project aims to position Morphe as a brand for the people, grounded in artistry and creativity, while maintaining its established presence in the beauty industry.